YouTube for Plumbers
When you think of essentials for your plumbing business, the equipment and knowledge required to run a YouTube channel may not make the list. If it’s not on there, though, you might want to look over your list again. Ok, so having a YouTube channel isn’t exactly “essential” but it’s definitely not a bad idea.
You’d be surprised at how useful a YouTube presence can be for plumbers. More importantly, you’d also be surprised at how accessible YouTube is even if you don’t have high-end equipment or significant tech experience. Here are a few things to consider if you’re wondering whether setting up a YouTube channel is the next logical step for your business.
YouTube and Your Business
While it’s most commonly associated with companies that work heavily in the digital market, YouTube can be a great resource for businesses that operate in the physical world as well. Using YouTube, potential customers can get a feel for you and your company before they ever give you a call. This gives you an amazing opportunity to control the first impression you make on potential customers, building a sense of trust that can lead to more business down the road.
Marketing your plumbing business through YouTube gives you a competitive edge that can only be matched if other companies in your area step up and create their own video content. People may follow your channel even when they don’t need your services, which makes your brand the one they’re most familiar with. When the time comes that they need a plumber, this familiarity makes it much more likely that you’ll be their first call.
Choosing Content
If you’ve never done much with video, you may wonder what sort of content you could create that would get people interested in your YouTube channel. Choosing the right content can seem pretty intimidating, but it doesn’t have to be a struggle. It’s generally best to go with what you know, which means that you’ll likely do best making content related to plumbing tasks.
You can approach this in any way that you like. Some plumbers choose to make tutorial videos for DIYers and those doing home repairs, providing useful information and making the channel appeal to a wider audience beyond just your local area. Others focus on marketing materials, showing off how they work or providing information on some of the problems one might need a plumber for. Either approach is fine, or a combination of the two. Regardless of the approach you choose, just be sure that you plan it out in advance to create a regular plan of content you can populate your channel with over time.
Maximizing Your Channel
The main goal of creating YouTube content is to build goodwill toward your brand and increase the likelihood that you’ll earn more business in the future. This isn’t the only benefit that you might get from your channel, however. Since you’re creating original content, your channel should be eligible to earn advertising revenue as well.
Your channel is your own, so there’s no single way to approach it. Do what’s best for your business and your customers. Just make sure you plan it out the same way you would any other marketing materials, making a plan for the long-term and treating your content with the professionalism that you would any other part of your business. Keep producing content, add links to your channel in your other marketing materials and see just how much of a difference moving into video can make.
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